Technology evolves fast, but connection doesn’t. My work lives at that intersection, where design, story, and emotion meet.
I started as an editor and director, the kind who built stories frame by frame and learned how to make something hit without needing a big budget. From there, I moved into digital strategy, leading large-scale campaigns for Netflix, HBO, and Universal while building creative systems that merge culture, storytelling, and analytics.
These days, I split my time between directing creative at d34d, my experimental studio, and building YUMI Lens, a modular camera system that blends physical design with storytelling philosophy. YUMI began as a way to make imperfection beautiful again, creating hand-built lenses that let light leak, flare, and behave like memory. That hands-on design work feeds directly into how I think about digital creation.
On the other side of my brain, I’m developing narrative-driven video games and interactive experiences in Unreal Engine, combining film language, AI systems, and psychological design. I’m obsessed with building worlds that feel alive, where stories respond to the player instead of the other way around.
I’ve built campaigns that reached hundreds of millions of people, but I still treat every project like an experiment. The mediums change, whether social, streaming, physical products, or interactive spaces, but the mission stays the same: connect with people in a way that feels human.
I’m not here to keep up with the industry. I’m here to keep it interesting.